In the 80's Nike adapted a slogan just do it which remains a personal inspiration to me, a reminder to cut away fluff and bombast, to just do what I have to do.

Commercials are designed to manipulate us. When we accept their purpose for what it is, we can find them fun and informative, even inspirational. When we give our attention to the present moment with minds uncluttered by how things should be, we can take direction and inspiration from wherever we find it.

The reality of our world today includes heavy reliance on commercial sponsorship and presence. Let's give ourselves the freedom to look at everything with quiet eyes and brains free from habitual raging.

At a time in my life when my brain was turbo-charged with excuses and justifications for inaction and over-reaction, Nike came out with its just do it slogan. I'm grateful to them. I loved TV and there was no escaping the message.